The captivating first installment can be viewed on toyota.ie at #WhatDrivesYou and Toyota Ireland’s youtube channel and offers the viewer an intimate glimpse into a day with Olympic boxer Katie Taylor and Ireland rugby captain Paul O’Connell.
The two sporting legends try to spend a day in each other’s boots, with Paul sparring with some promising young boxers from Katie’s gym, and Katie learning how to kick and pass on the pitch with Paul and a team of talented youth rugby players. The pair ask each other searching questions about their respective disciplines, their training regimes and about what drives them.
The series of web videos are themed around personal and professional drive and the pursuit of excellence and feature Toyota ambassadors, Katie, Paul, Ireland fly half Jonathan Sexton and Dublin GAA captain Stephen Cluxton. The theme What Drives You serves to bind together the video series and activity across social and digital platforms which are similarly intended to inspire consumers to reveal their driving ambitions.
The next installment of the video series will feature Ireland Johnny Sexton and Stephen Cluxton testing out each other’s kicking skills and will be launched in November.